One of the many things that makes America special is you are permitted even encouraged to speak your mind without the threat of government persecution.
Whether you are a pro sports figure taking a knee during the national anthem or a person who puts political signs on their home or business, you are protected by the law. But if you decide to share your beliefs with the world other people have right to react to them. Many people have turned off the NFL because of the players kneeling during the anthem. And, like me, there are people who may find certain political beliefs offensive.
I, and probably others, are offended by hate, intolerance and lies. And those business who publicly proclaim their support for a candidate who I feel endangers our democracy will not get my patronage. You have the freedom to share your beliefs but it may come at a cost. But you still have the freedom to make that choice.