About the survey
The National Retail Federation 2012 Holiday Consumer Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 8,899 consumers and was conducted for NRF by BIGinsight from Oct. 2 through 8. The consumer poll has a margin of error of plus or minus 1 percent.
The National Retail Federation is the world’s largest retail trade association representing retailers of all types and sizes, including chain restaurants and industry partners, from the U.S. and more than 45 countries abroad. Retailers operate more than 3.6 million U.S. establishments that support one in four U.S. jobs — 42 million working Americans and retail contributes $2.5 trillion to the U.S. annual Gross Domestic Product.