Meadville Tribune

January 17, 2013

New-look cookie boxes reflect Girl Scout values

By Lisa Byers

MEADVILLE — The Girl Scout Cookie Program’s mission has always been to provide girls with the resources to educate them about goal setting, decision-making, money management, people skills and business ethics.

In its 97th year, that remains true. But Girl Scouts is about more than selling cookies. And this year’s boxes will show just how.

For the first time since 1999, Girl Scout cookie boxes will have a new look. The purpose, according to Girl Scouts Western Pennsylvania is to “elevate the significance of the Girl Scout Cookie Program.”

“I haven’t really got to look at the new boxes,” said Emily Heimbrook, a two-year member of Girl Scout Troop 30735 and a seventh-grader at Saegertown Junior/Senior High School, “but I bet they look amazing.”

The new box will be more “contemporary” and include the GreenPalm logo, “which speaks to the organizational commitment to addressing conservation and sustainability concerns related to Girl Scout Cookies.”

The boxes will also include stories about what today’s Girl Scouting is about, according to Girl Scouts Western Pennsylvania public relations manager Lisa Shade, including the Gold Award, “which is the highest award a Girl Scout can achieve,” Shade said.

For Heimbrook, 12, Girl Scouts today is about giving girls opportunities to grow and make friends, and selling Girl Scout cookies is a big part of that.

“It’s helped me, if I want to go to college and learn how to start my own shop or business,” Heimbrook said. “And it helps me to socialize with my friends and peers.”

Of course, Girl Scout cookies are also rather tasty, Heimbrook said.

“If I could create a quote of my own or a picture (for the new boxes), it would be, ‘You can’t only eat one,’” she said. “The picture would be everybody in my troop holding a box of their favorite Girl Scout cookies.”

A Thin Mints box, still green in color, for example, bears the quote “Community gardens help our neighborhood be a fun and healthy place to live — for everyone,” and a group of girl scouts working in a city garden.

This year’s Girl Scout cookie sales began Jan. 4 and continues through Jan. 25, with delivery planned to start Feb. 14. Booth sales will be held from Feb. 22 to March 17. Customers can use their iPhone or Android smartphone to find the booth sales closest to them by downloading the Cookie Locator.

The cost is $4 per box. There are no new flavors this year. The lineup consists of Thin Mints, Samoas, Tagalongs, Trefoils, Do-si-dos, Thank You Berry Much, Dulce de Leches and Savannah Smiles.

Last year, 40,261 packages of cookies were sold in Crawford County.

About 70 percent of the proceeds from the sale of Girl Scout cookies stays in the local council and helps to provide program resources and communication support, train adult volunteers and conduct events.

The program is a $790 million business.

You can help

The Girl Scout Cookie Program began Jan. 4 and runs through Jan. 25, with delivery planned for mid-February. Booth sales will begin Feb. 22. Cookies are $4 per box. Eight varieties are available, including the traditional Thin Mints, Trefoils, Do-Si-Dos, Samoas and Tagalongs; as well as Dulce de Leche and Lemon Chalet Creams and Savannah Smiles.

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