Sun, Nov 22 2009
| Breaking News: Spartansburg man killed in car crash November 22, 2009 12:21 pm |
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Local pet foods giant goes national By Mary Spicer“I had no clue how tough a customer Isaboo was going to be,” Jeff Lang, director of research and development for both Dad’s and Ainsworth’s, recalled. Most of his work tends to be in population science, where feeding a new formula to 100 dogs tells him a lot about how a million new animals out in the field will respond. This time around, he fed the formula to 100 dogs hoping wildly it would tell him a lot about how Isaboo would respond.
It worked. Isaboo loved the very first bag. The Rachael Ray Nutrish line will be manufactured in several locations. “Isaboo Biscotti,” crunchy treats in two flavors, bacon and peanut butter, will be produced in Joplin. The Meadville facility will handle the production of both kinds of dog food — “Real Chicken and Veggies” and “Real Beef and Brown Rice” — as well as “Isaboo Grill Bites,” chewy treats available in beefy burger and bacony burger flavors. The western United States will be served by a joint-venture facility in Kansas. The new line has already meant new jobs in Meadville. Just how many will be needed will depend on how successful Nutrish becomes. Learn more To learn more about the Rachael Ray Nutrish line and the charitable effort it supports, Rachael’s Rescue, visit www.nutrishforpets.com. 
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